Category: London 2012 Olympics

  • London 2012 Olympics – how we used social media in BBC Television output

    What was the aim? To make social media from athletes and prominent figures involved in London 2012 an integral part of the conversation with our audiences. Originally this was proposed with the emphasis on BBC Three with its younger audience more attuned to social media, in particular programmes presented by Jake Humphrey. Once we started […]

  • Applying for tickets: a costly and risky Olympic game

    So today the London 2012 ticketing site opened. Important things went well: It didn’t suffer a logjam of people hitting F5 like deranged woodpeckers. It was possible to apply for things in a relatively clear manner. You got a pretty good user journey through the process. Now about some of the other stuff… It is […]